Aug 5, 2021
(The episode starts after a short introduction in Portuguese)
O convidado é autor e consultor na área da gestão das organizações e da comunicação inter-cultural. Conhecido sobretudo pela autoria de um dos modelos de diferenças entre culturas nacionais mais conhecidos, que popularizou no livro "Riding the Waves of Culture", publicado em 1993.
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O modelo de Trompenaars é -- juntamente com o modelo de Hofstede que já referi várias vezes no podcast -- uma das referências quando se trata de comparar culturas entre diferentes países. Nenhum dos dois modelos é perfeito -- até porque implicam necessariamente generalizar as culturas de países com milhões de pessoas com crenças e valores muito distintos --, mas a verdade é que há inegavelmente padrões nas culturas nacionais, e ler livros como o de Trompenaars muda a maneira como entendemos as reacções de pessoas de outras culturas.
Ao longo da conversa, discutimos algumas das dimensões do modelo do convidado, como as culturas mais e menos emocionais, e mais e menos individualistas. Falámos também sobre como é possível ‘reconciliar’ os dilemas que surgem quando diferentes culturas entram em conflito -- por exemplo dentro de empresas multinacionais. O autor tem adaptado este estudo sobretudo em aconselhar empresas que actuam entre vários países sobre como gerir as diferenças de culturas nos vários países em que operam. Como se adivinha, as organizações com maior sucesso são aquelas que mais bem conseguem articular estes desafios.
Índice da conversa:
- Fons Trompenaars
- Trompenaars Cultural Dimensions
- Modelo de Hofstede
- What is culture
- Ed (Edgar) Schein Model of Organization Culture
- Culture shocks
- Culture as the most persistent difference between countries
- Why are there different cultures to begin with?
- Charles Hampden-Turner
- Neutral vs emotional cultures
- The Civilizing Process, Norbert Elias
- Specific vs diffuse cultures
- On why both ends of a cultural trait have benefits
- On why compromise is not necessarily the best solution
- Dilema reconciliation
- Universalism vs
Particularism
- The dilemma of the car crash
- The ascension of China.
- Is individualism good?
- Relation to inequality
- Milton Friedman's 1970 New York Times article: “The Social Responsibility Of Business Is to Increase Its Profits”
- Explaining performance of organisations by their ability to reconcile dilemmas
- On the problem of jobs which add a lot of value to society but are poorly paid
- American individualism
- Examples of dilemma
reconciliation
- Apple,
- Formula 1
- Myers–Briggs Type Indicator (MBTI)
- How to assess individual performance in more collectivist cultures?
- How to avoid free riders without measuring individual performance?
- Shame-based vs guilt cultures
- The case of the Portuguese culture
- Can you change a national
culture?
- The case of Royal Dutch Shell
- The case of Lee Kuan Yew in Singapore
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Galaró family, Miguel van Uden, José Luís Malaquias, João Ribeiro, Francisco Hermenegildo, Nuno e Ana, Nuno Costa, Salvador Cunha, João Baltazar, Miguel Marques, Corto Lemos, Carlos Martins, Tiago Leite, Abílio Silva, BFDC
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Esta conversa foi editada
por: Martim Cunha Rego
Bio: Dr. Fons Trompenaars is recognised around
world for his work as consultant, trainer, motivational speaker and
author of various books on all subjects of culture and business. He
has spent over 30 years helping Fortune 500 leaders manage and
solve their business and cultural dilemmas to increase global
effectiveness and performance, particularly in the areas of
globalisation, mergers and acquisition, HR and leadership
development. Listed regularly as one of the world’s most
influential, living, management thinkers, he has been awarded the
International Professional Practice Area Research Award by the
American Society for Training and Development. Fons was voted one
of the top 20 HR Most Influential International Thinkers 2011 by HR
Magazine. He is also ranked in the Thinkers50 2011, 2013 and 2015
as being one of the most influential management thinkers alive. He
was inducted in the Thinkers50 Hall of Fame in 2017 which salutes
distinguished Management Thinkers and their contributions whose
names and legacies are added to the ranks of those who have arrived
before them. They are distinguished thinkers who have all made a
lasting and vital impact on how organizations are led and managed.
They are the giants upon whose shoulders managers and leaders
stand. Fons joined Shell in 1981 and moved into the Personnel
Division for Shell in Rotterdam. From 1985, he worked in job
classification and management development at the Shell Research
Laboratories in Amsterdam. In 1989 he founded the Centre for
International Business Studies, a consulting and training
organization for international management. Since 1998 we operate as
Trompenaars Hampden-Turner. Fons Trompenaars has worked as a
consultant for Shell, BP, ICI, Philips, Heineken, TRW, Mars,
Motorola, General Motors, Nike, Cable and Wireless, CSM and Merrill
Lynch. Fons wrote Riding the Waves of Culture, Understanding
Cultural Diversity in Business. This book sold over 120,000 copies
and was translated into 16 languages amongst them, French, German,
Dutch, Korean, Danish, Turkish, Chinese, Hungarian and Portuguese.
He is co-author amongst others of Nine Visions of Capitalism:
Unlocking the Meanings of Wealth Creation and Rewarding Performance
Globally.